Good Pillow
About
Good Pillow was born from a real problem: restless nights, stiff neck, and pillows that just didn’t work. What began in 2009 as a mission to redesign one pillow has become a beloved comfort brand for those seeking natural alignment, deep rest, and beauty in simplicity.
Handmade with care and precision, Good Pillow is shaped for side and back sleepers. It cradles the head, supports the neck, and brings the body back into balance. It’s not just a pillow. It’s a ritual of rest.
What Makes Good Pillow Special?
It’s the shape. Good Pillow is designed to support natural posture throughout the night.
A lowered center gently holds the head when lying on your back.
A built-in neck elevation helps relax muscles and reduce tension.
Raised sides keep your spine aligned when sleeping on either side.
It works in harmony with your body, not against it. That’s the difference you’ll feel from night one.
Features
100% cotton cover: breathable, soft, and skin-friendly
Breathable filling: polyester fiber balls hold shape while allowing airflow
Machine washable: easy to clean, dries quickly
Adjustable height: zipper access to filling lets you customize your comfort
Hypoallergenic: safe for people with allergies
Want more natural options? See our personalized pillows below.
Choose your perfect fit:
XS: 35 x 50 cm – perfect for toddlers (ages 2–4)
S: 40 x 60 cm – great for older children, smaller adults, or travel
M: 50 x 70 cm – our most popular size
L: 60 x 80 cm – ideal for broad shoulders or deep comfort lovers
Every pillow is height-adjustable: just open the zipper and remove as much filling as you like.​
Personalization:
Create a pillow as unique as you are.
Custom options:
Cover: choose 100% cotton or 100% linen;
Filling: sheep wool, or buckwheat hulls, or polyester fiber balls;
Initials: personalize your pillow with embroidered initials of your choice.
Happy Clients Say...
Susann, Germany
Lovingly crafted pillow in fine packaging (linen bag) arrived quickly and safely. The pillow is very cozy and comfortable, yet it provides support. I think I'll be very happy with it. The height is also perfect. A big thank you for the friendly contact in Lithuania.
April, Canada
The pillow of my dreams. I found normal pillows super uncomfortable & wondered why they would work at night when the posture they create (pushing head & neck forward) is exactly what healthcare practitioners recommend not doing by day. I dreamed of a pillow that would let me lie on my back comfortably AND support me if I roll onto my side in sleep. This was the only non-memory foam version around, & lets you move stuffing around for your comfort. (I avoided buckwheat pillows bc research suggests they worsen allergies.) Beautiful materials & craftsmanship. My 1st night with with it was my first time ever switching between back & side sleeping without having to notice it. The 1st time I moved the stuffing around, I woke up without back pain for the first time in recent memory! I’ve already ordered a 2nd. Thank you for making this!
Anna, United States
Love from the first night! It is small- good for me, but I would recommend getting size M
Legal & Intellectual Property
Good Pillow design is registered with the European Union Intellectual Property Office (Registration No. 008757595-0001, dated 2021/11/12).
